July 19, 2021 10:10
Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period.
The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation.
Creative director at Special Group, Luke Thompson said: “Bonds’ mission is centred around making the world a more comfortable place for everyone and there has never been more opportunity to do this than when it comes to young Aussies and the cultural norms around periods. The Cheer Bleeders do just that by cheering proudly and positively about periods and everything around them.”
Cheer Bleeders promote period undies in new Bonds campaign
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Bonds Cheer Bleeders Showcase Period Spirit for Bloody Comfy Period Undies Launch
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January 25 2021, 2:49 pm | BY Ricki Green | No Comments
AdFest 2020 has announced the finalists in the Film Craft Lotus and New Director Lotus shortlists. Australia has 16 finalists in the Film Craft Lotus category and one in the New Director Lotus category.
Alt.VFX and Revolver Sydney lead the Film Craft shortlist with four finalists each. Alt.VFX has scored two finalists for Bank of Melbourne ‘If You Have The Will, We Have The Way’ (Saatchi & Saatchi Melbourne) and two for AA Insurance ‘Dinosaur Vs Unicorn’ (DDB New Zealand). Revolver Sydney has been shortlisted twice for Tourism Australia ‘Mate Song’ (M&C Saatchi), TAB ‘Spotlight’ (M&C Saatchi) and Dollar Shave Club ‘Manifique: A Father’s Day’.