The Monkeys gifts NRMA Insurance its New Wheels campaign for Christmas
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NRMA Insurance heroes its workers in latest campaign via The Monkeys
July 12, 2021 10:43
IAG’s NRMA Insurance has released its latest campaign with The Monkeys, part of Accenture Interactive.
The ‘Help Like No One Else’ campaign film follows Judi, who has been an NRMA Insurance assessor for 32 years.
The 60 second spot follows Judi as she travels to NRMA Insurance customers to assist with their insurance claims. The spot begins with Judi picking up the phone and driving, on phone calls, before arriving at a house half destroyed. Intercut are references to natural disasters such as storms and bushfires.
Brent Smart, NRMA Insurance chief marketing officer, said: “Since I joined the company, I’ve heard incredible stories of how our people help. The challenge is how to tell those incredible stories in a way that doesn’t feel like just another testimonial employee ad. We found a way creatively to honour our incredible people and the way they help our customers.”
July 12 2021, 10:09 am | BY Ricki Green | 19 Comments
While most people cannot prepare for how they would respond if a disaster were to strike, the latest campaign from NRMA Insurance and The Monkeys, part of Accenture Interactive, shows Australians that help is there when they need it.
‘Help Like No One Else’ showcases the depth of experience NRMA Insurance assessors have when they help a customer during a claim.
Directed by Daniel Kaufman, the campaign film follows Judi, who has been an NRMA assessor for 32 years, as she journeys to an insurance claim while recalling her experiences on the job.
The integrated campaign extends through broadcast, cinema, OOH, press and radio, telling the stories of other dedicated NRMA Insurance employees who help its customers each day.
March 8, 2021 2:53
The boy who saved a koala has returned in a new adventure for NRMA, protecting more of the vulnerable species by removing markers tied to trees set to be cut down.
After being altered to remove a scene of Sammy climbing a ladder resting against a power pole, the footage used in the original campaign has been repurposed over recent years, particularly in communications from the brand over the 2019-20 summer bushfire crisis. The campaign won a gold Effie in 2020 and was this month awarded a Gold Tangram for Effectiveness.
NRMA credits the campaign with making it the third strongest brand in Australia and strongest insurance brand in the world, according to Brand Finance’s reputable Brand Strength Index.
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