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Australian Lamb takes aim at concept of un-Australian behaviour with comical new version of yearly summer ad

Australian Lamb has turned its head after nearly two decades of tearing into of ‘un-Australian’ behaviour with their iconic summer ads with this year’s edition poking fun at the term. 

Lamb ad 2023: New campaign puts the concept of unAustralian behaviour on the rack

Since 2005, the annual Australia Day campaign for lamb has centred on the idea of unAustralianness. This year’s offering puts the whole idea on the grill.

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