Malvertising Takes Aim at a New Target: IoT Devices Connected to Smart Home Networks
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InMobi Exchange now offers in-app header bidding to all major mediation platforms
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InMobi launches in-game advertising Delhi, April 29, 2021
InMobi has announced the launch of in-game advertising on InMobi Exchange, which will now enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hyper-casual gaming space.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -
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During the past more than one year, digital consumption has seen a huge boost majorly accelerated by Covid-19 induced lockdowns. Especially, gaming has seen rapidly growing user penetration and engagement levels during this period. According to KPMGâs India Media and Entertainment Report 2020, online gaming was the fastest-growing segment in the Media & Entertainment sector, recording a 45% growth in revenue while the user-base surpassed 365 million in the fiscal ended March 2020. As the mobile gaming indust
Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.
It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking and, unsurprisingly, it’s difficult to draw any meaningful conclusions so far. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. People aren’t fans of sharing the data in the Identifier for Advertisers (IDFA) with their favorite apps it seems.
“We see a trend of more non-IDFA users across our portfolio of games and the ratio goes up to 20% of users with an IDFA and around 80% of those without it depending on the ATT screen implementation and user acquisition strategy,” said Jean-Sebastien Laverge, SVP of Growth at mobile game publisher Tilting Point. “The speed at which those users increase varies by game specifically the policy they’ve taken for the ATT screen notification.”