InMobi launches in-game advertising Delhi, April 29, 2021
InMobi has announced the launch of in-game advertising on InMobi Exchange, which will now enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hyper-casual gaming space.
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During the past more than one year, digital consumption has seen a huge boost majorly accelerated by Covid-19 induced lockdowns. Especially, gaming has seen rapidly growing user penetration and engagement levels during this period. According to KPMGâs India Media and Entertainment Report 2020, online gaming was the fastest-growing segment in the Media & Entertainment sector, recording a 45% growth in revenue while the user-base surpassed 365 million in the fiscal ended March 2020. As the mobile gaming indust
InMobi Launches In-Game Advertising for Global Brands and Agencies
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InMobi to offer brands access to in-game advertising inventory | Digital
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InMobi launches UnifID identity solution for app publishers
April 23, 2021 10:37
Independent marketing cloud InMobi has launched a mobile ID solution to enable integration with identity providers.
The announcement:
InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers.
“We are proud to introduce UnifID, as it is truly a one-of-a-kind solution that will help our publisher partners make their inventory more addressable and thus more valuable,” said Kunal Nagpal, SVP and GM of InMobi Exchange, a division of InMobi. “UnifID improv