How to get through this. Its been an extraordinary outcome. One i could have never perceived could happen in march when we were scrambling for ppp loans, the majority of my companies were cash flow negative we shut down retail, until we went through this extraordinary transformation we would have never shut down our headquarters we would have never assumed that we could make a pivot and start selling direct to our customers instead of through retail. Thats exactly what happened and when you sell something direct to a customer, you make almost 100 cents on the dollar versus 0. 50 when you sell through retail thats the reason that theres a massive digital pivot going on, and theres major cost savings also occurring i could have never foreseen this, 15 of my staff including the areas of accounting, logistics and compliance never want to come back to the office. Wow. Theyre raising kids at home in the suburbs, taking care of elderly parents. Another major savings. This is happening to ever
62 to 67 around the bay and inland. Warmer weather tomorrow. Ill have that coming up. Here is kumasi. Thank you. Developing news right now a high rise fire forces San Francisco residents out of their homes overnight. Look at this video. You can see the flames shooting from the middle of the building at the Gateway Apartments. Now the fire broke out in the East Building on davis and washington and firefighters had to rescue and evacuate several people. Abc7 News Reporter Amy Hollyfield is joining us live there this morning. How many apartments are we talking about . Two dozen apartments damaged here . Yeah. Thats right. 23 apartments with damage. Three had fire damage. The others had smoke and water. They just cannot be lived in. Those people not in their homes. The fire started on the 11th floor. Thats a long way to go when youre trying to evacuate and escape a fire. Also a long way to get up to that fire when you have to fight it. Firefighters had to help people evacuate and haul that
Well look at the map first, you can see all the green around our area right now. About 2,000 fewer people are in the dark than we anticipated earlier this week. The bulk of the outages are happening in napa county. Thats where we find Amy Hollyfield. Shes in calistoga. The lights are on right now, pg e warned they may turn them off by 6 00 this morning. Its 6 00, we still have power here, but people were very prepared just in case. Calistoga had been warned, so residents here filled up gas cans so they could Power Generators if necessary. One restaurant is determined to keep running even without power. The owner of local q707 restaurant has generators and a tent to set up outside so they can keep cooking food for customers. Since the fires, basically since the 28th, weve pretty much only worked two days a week because they keep turning off the power. Its unfortunate not to have a full paycheck for a full week period. Thats why were doing the best we can to keep it open. Residents tell
I think its going to be another warm one. It was pretty warm yesterday, mike. It will be warmer than average again today. Welcome back, reggie, kumasi, jobina. The cooling trend is on schedule. However our critical fire conditions thankfully are a bit slower to develop. So theres some good news to start the day with. We still have historically low fuels. That means the vegetation is drier than average at historic levels. So the fire danger is still high. Thats why we have the red flag warning until 8 00 tomorrow. Lets look at the winds. They are fairly light, up to 40 in diablo, 22 as you head over to the north bay mountains. Humidity level is lower than yesterday. Still around 25 . Lets talk about whats going to happen this afternoon. 68 at the coast, look at that southerly surge of cloud cover. That will make a dent in our warm weather. Thats tomorrow. 70s around the bay. 80s inland today. Reggie . Happening today, forced blackouts for thousands of pg e customers in california. The u
Mountains, highway 101. There may be foggy areas. Back to you. Thanks so much, mike. Our breaking news that were covering, this week will be critical more than 14,000 firefighters battle 17 major fire complexes sparked by lightning storms burning mostly in Northern California. The wildfires caused at least seven deaths statewide and destroyed at least 1,200 homes. And in the bay area there is a lot of ground to cover. Our team once again covering every inch of it this morning. Today in the bays Cierra Johnson is live in wine country where workers were nervously hunkered down there. But we begin with kris sanchez in Santa Cruz County. Were actually hearing from an evacuee. Reporter yeah. Weve been hearing a lot of these harrowing stories of how fast people had to pick up and leave. Sheriffs deputies are still looking for four people who are missing, reported missing from the evacuation area. That means no one knows whether they made it out or not. Maybe theyre among the 77,000 evacuees.