How has the pandemic changed marketing? What has shifted and what has stayed the same?
Results from the 26th edition of The CMO Survey published in February 2021 and the Special COVID-19 version published in June 2020 reveal several important trends. Read on for our top 10 COVID updates for the marketing profession:
1. Marketer Optimism Reaches Near-Record High After Pandemic Brought It Close to Record Low
Pre-pandemic, The CMO Survey showed optimism hovering around 60 points (on a scale of 0 to 100). In the midst of the pandemic, the Special Covid Edition in June 2020 showed optimism plummeting to 50.9, with the only lower result coming in February 2009 during the Great Recession, when we recorded 47.7 points. February 2021 responses averaged 66.3 points â a 30.3% increase and the third highest value in the history of The CMO Survey.