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New Thinking on Measuring B2B Marketing Success
How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context.
November mqls
Measuring marketing
Marketing qualified leads
Place your marketing bets
Time series
Cohort series
Intent data
Gap between sales
Shift from time
Sales cycle
Cohort analysis
Justin sharaf
Customer experience
Marketing analytics
B2b sales
Digital marketing
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