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The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level

The Hotels Network Unveils New Dynamic Targeting Rules, Elevating Website Personalization to the Next Level
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Juanjo rodriguezHotels network sourceHotels networkBooking engineUser behaviorBest direct booking tool

The Hotels Network Expands Client Base Through LiveRate Acquisition

The Hotels Network (THN), a full-stack growth platform for hotels, has successfully acquired LiveRate, a platform that empowers hotels to engage with their guests and drive direct bookings. This acquisition brings hotel clients previously under contract with LiveRate into THN’s extensive network, which already boasts over 19,000 properties around the world. The move marks THN’s first acquisition, contributing to their expanding presence in the DACH market.

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The Hotels Network Is Redefining Direct Channel Traffic Acquisition With Predictive Audiences

The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower.

Juanjo rodriguezHotels networkPredictive audiencesReturn on advertising spendCost per acquisitionPredictive personalizationGoogle analytics

The Hotels Network Secures Consecutive Win as Best Direct Booking Tool in 2024 HotelTechAwards

The Hotels Network (THN) has been awarded the prestigious title of 2024’s #1 Direct Booking Tool by Hotel Tech Report for the second consecutive year. Additionally, THN proudly earned recognition as the second-place recipient in the Parity Management Solution category.

Juanjo rodriguezHotels network personalization platformHotel techHotels networkHotel tech reportHotels network sourceBooking toolParity management solutionJordan hollanderPersonalization platform

The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers

The Hotels Network (THN), a full-stack growth platform for hotels, has announced its latest innovative offering, SafeDirect, designed for hoteliers to dramatically increase their website conversions. The all-in-one turnkey solution allows hotels to effortlessly provide complimentary travel assistance insurance to every guest who reserves a room through their brand.com website. This amazing perk sets the hotel’s website apart from any other option available, serving as a compelling incentive for guests to book directly.

Juanjo rodriguezHotels network founderHotels network sourceHotels networkBest direct booking tool