JICMail has scaled up its Response Rate Tracker for 2024, revealing new direct mail and door drop benchmarks from over 2,300 campaigns and 13 contributing organisations – up from six last year.
Top Global App Categories by Popularity & Cost businessofapps.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessofapps.com Daily Mail and Mail on Sunday newspapers.
Article - How Hotel Marketers Can Successfully Navigate the Sunsetting of Google's Cost Per Acquisition (CPA) and Similar Commission-based Bidding - By Jennifer Axness - Google has recently made a decision to shift away from commission-based bidding models. Starting in April 2024, new hotel ad campaigns will no longer feature these bidding options, and existing campaigns will transition to alternative methods by October 2024.
/PRNewswire/ Industry-leading performance CTV ad platform Blockboard announced today a new campaign performance capability that will change the face of CTV.