The Hotels Network, a full-stack growth platform for hotels, is helping brands boost their direct revenue by integrating easily with every CRM provider using an open API. By facilitating the two-way flow of information in this way, hoteliers are now able to capitalize on guest data to enhance their direct channel strategies. This includes utilizing insights and data of not only guests who have already stayed at their properties, but their website visitors as well.
The Hotels Network (THN), a full-stack growth platform for hotels and DerbySoft, a leading marketing, distribution and connectivity solutions provider in the hotel industry, have announced a strategic partnership to optimize hotels’ direct channel performance by leveraging THN s suite of conversion and personalization products.
Through this collaboration, the technology brands will provide broader optimization options that ensure potential guests enjoy a more streamlined user experience resulting in higher conversions. In addition to fighting price disparities on the hotel website, THN’s innovative technology uses machine learning techniques to predict user behavior and effortlessly personalize campaigns for each and every user. Combined with DerbySoft’s quality traffic acquisition, client hotels will see an instant boost to their direct bookings as well as their loyalty program performance.
A recent metasearch study conducted by THN and DerbySoft with a mutual client hotel aimed
Small Luxury Hotels of the World™ (SLH), a community of 520 independently spirited hotels around the world, has partnered with The Hotels Network (THN), a full-stack direct growth platform for hotels. The SLH team will utilize THN’s product suite to track price disparities in real-time, show website visitors the many benefits of booking with SLH, promote the accolades of their properties, and highlight their complimentary loyalty program, Invited. This time-efficient solution will allow them to personalize their hotel website users’ experiences with tailored messages, proven to boost brand channel performance by increasing website conversion and revenue.
The Hotels Network (THN) is putting the power back into the hands of hoteliers’ to unleash the full potential of their direct channel with the launch of the most sophisticated personalization platform for hotels. Incredibly easy to use, this all-new platform will transform the way hotel teams work, enabling brands to drive higher revenue without having to invest more time or resources.