Recent examples of major backlash to well-intentioned campaigns abound. Did the old dictum that ‘all PR is good PR’ die with Bud Light’s stock? We asked PR leaders from The Drum Network.
First Maybelline’s ‘fake’ giant mascara wand, then Orange’s World Cup AI fake-out. Not-quite-real ads are here, and deepfakes aren’t far behind. Should advertisers be wary? We asked The Drum Network.
Are marketers finally moving beyond audience personas? Or does this tried-and-true method still have a part to play? We asked a bumper crop of specialists from The Drum Network.
The innovative tennis company is partnering with BrandsInc, who represent leading brands such as Dunlop and Yonex in Ecuador BALTIMORE, Dec. 06, 2021 .