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The Drum | Do Ads Have To Be Real? Marketing Execs Weigh In On Viral Tricks And Fakes

First Maybelline’s ‘fake’ giant mascara wand, then Orange’s World Cup AI fake-out. Not-quite-real ads are here, and deepfakes aren’t far behind. Should advertisers be wary? We asked The Drum Network.

We don t have a political button we can flick on and off : Business leaders rally behind maintaining open dialogue at work for DEI progress

Ivy Liu by MaryLou Costa Companies that shut down social and political conversations will struggle to make progress with diversity and inclusion, according to business leaders and experts who have spoken out against decisions made by Basecamp and Coinbase to ban such talk from the workplace. Software company Basecamp’s announcement last month and that of cryptocurrency trading platform Coinbase last year claimed a similar rationale: eliminating distractions to prioritize productivity. Both companies were met with a resounding exodus of staff. Allowing and encouraging open social and political discourse at work is one of the cornerstones of fostering a more diverse and inclusive environment, according to Rich Miles, CEO of The Diversity Standards Collective.

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