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Recent examples of major backlash to well-intentioned campaigns abound. Did the old dictum that ‘all PR is good PR’ die with Bud Light’s stock? We asked PR leaders from The Drum Network.

United kingdomWes andersonDylan mulvaneyLaurence foxJoe murgatroydJeff bowermanGill browneSadiq khanJames croftRobyn gravestockAlice lamstaesJessica strachanMedia agency briefingResearch laboratoryPropeller groupBud light