Shit is going to get serious : Marketers on how agency life is evolving in 2024 thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Are marketers finally moving beyond audience personas? Or does this tried-and-true method still have a part to play? We asked a bumper crop of specialists from The Drum Network.
Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.