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Nestlé has confirmed to
MARKETING-INTERACTIVE that it is working on a company-wide project to update its pioneering nutrition and health strategy. This comes after the
Financial Timesquoted a Nestlé internal presentation in its report, stating that the FMCG brand recognises that over 60% of its mainstream food and drinks products are unhealthy. Nestlé also allegedly said in its internal presentation that certain categories “will never be healthy” no matter how many changes it makes,
FT reported. This assessment is said to have covered about half of Nestlé’s overall portfolio because the analysis excluded categories such as baby formula, pet food, coffee and medical nutrition.