On average, how much does influencer marketing cost? And what’s the minimum your brand will have to spend to see results? Five full-service influencer agencies share their prices.
As m-commerce takes the world contactless, should agencies follow suit? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Agency model: how influencer agencies are evolving in the competitive space Not all influencer marketing agencies are the same. And with more than 1,000 of them having sprung up since the industry really took off, we attempt to make sense of this increasingly competitive space with a look at some of the many different models out there.
In 2014, with influencer marketing still in its infancy, brands were just beginning to tentatively dip their toes into the space and work with social media stars on YouTube and Instagram. Few of those early adopters could have predicted just how much the space would blow up. But blow up it did.