Fashion retailer, White Stuff, has appointed Journey Further to handle its performance marketing activity. Journey Further, which has offices in Leeds, London and Manchester, won the account following a competitive five-way pitch. It will manage an annual seven-figure spend across PPC, display and paid social, as well as creative development for these channels.
Seb Villien, head of e-commerce at White Stuff, said: “Journey Further impressed us with its data-driven approach and we’re looking forward to further developing our customer-centric strategy with its support.”
Chris Rowett, paid media director at Journey Further, said: “We’re really excited to be working with such a well known brand, and a great fit for our experienced paid media team.
Hires, Wins & Business 21 Add to collection
Sarah joins Havas Entertainment following six years at O2, where she was most recently head of content
Havas Entertainment, part of Havas Media Group, has today announced the appointment of Sarah Leccacorvi to the newly created dual role of head of creative and content, and joint head of JUMP, the content and partnerships division which now sits within the recently launched entertainment offering.
Sarah joins Havas Entertainment following six years at O2, where she was most recently head of content, responsible for defining and setting out the strategic direction for the telecoms brand’s content team. During her time there, she oversaw a number of award-winning content initiatives, from O2 Travel Fan, a six-part series on the Rugby World Cup filmed in Japan (created in partnership with JUMP) through to collaborations with music artists on new technology.
Agency model: how influencer agencies are evolving in the competitive space Not all influencer marketing agencies are the same. And with more than 1,000 of them having sprung up since the industry really took off, we attempt to make sense of this increasingly competitive space with a look at some of the many different models out there.
In 2014, with influencer marketing still in its infancy, brands were just beginning to tentatively dip their toes into the space and work with social media stars on YouTube and Instagram. Few of those early adopters could have predicted just how much the space would blow up. But blow up it did.