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Why co-creation is the future of marketing strategies

Why co-creation is the future of marketing strategies
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The Drum | Rebuilding Trust & Bridging C-suite Gaps: Will Agencies Be Attending Cannes Lions 2023?

Is there any cultural capital for marketers attending Cannes Lions in today’s economic (and actual) climate? Six industry leaders told The Drum their plans, and how they’re changing their outlook on this year’s festival.

Maira genoveseLuke bristowAmy zwirnChristie clarkChris bagnallJulie reidDrum networkKairos media groupCannes lionsPurpose disruptorsAlumni tutorCannes lions schoolBrand marketersYoung lion2b marketingGency culture

Building a Better Future Through Brand Activism at SXSW 2023

SXSW is taking a major step in promoting brand activism, diversity, equity, and inclusion through its Advertising and Brand Experience track.

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Agencies reveal how much it costs to run an influencer marketing campaign today

On average, how much does influencer marketing cost? And what’s the minimum your brand will have to spend to see results? Five full-service influencer agencies share their prices.

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Leading Global Influencer Marketing Agency, MG Empower acquired by US-headquartered Amyris, Inc

Leading Global Influencer Marketing Agency, MG Empower acquired by US-headquartered Amyris, Inc
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