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Aldi introduces Supermarket Whistleblowers in new campaign via BMF
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AMV BBDO London Picks Aussie Collective The Glue Society to Help SHEBA Put HOPE on the Map
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Creative 73 Add to collection
Campaign developed by DDB Group Sydney
Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road.
The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind.
May 11 2021, 11:33 am | BY Ricki Green | 10 Comments
The plight and fragility of the world’s coral reefs are well documented with scarce excuse for optimism. However, the latest campaign from SHEBA promises to change that script with help from Aussie collective The Glue Society.
As part of MARS’ ongoing Sustainable in a Generation Plan, a team of marine biologists have designed a system where they can naturally restore coral reefs at speeds of up to four times quicker than normal conditions. They have been actively developing the restoration method in the Coral Triangle for over thirteen years with the program now moving into Australia and Mexico. The culmination of all that expertise has been brought together to create @ShebaHopeGrows.
Volkswagen rears Amaroks like horses in W-Series launch via DDB
May 10, 2021 10:47
Volkswagen’s Amarok W-Series launch imagines a place where utes roam free and must be reared by expert handlers before they’re released onto the road.
It all takes place at Walkinshaw Station, the setting for the integrated W-Series launch campaign created with DDB Group Sydney, and rolls out with a brand proposition ‘Reared for the road’.
The hero TVC depicts the Amaroks as if they were horses, with their handlers training and refining the utes until they’ve been ‘reared for the road’. After which, they’re allowed to depart Walkinshaw Station and are released onto the road.
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