Experiencing the joy of driving is the inspiration behind DDB’s new brand campaign for Volkswagen Group Australia, that goes to the core truth of the experience of driving a Volkswagen. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island.
June 29 2021, 9:23 am | BY Ricki Green | 52 Comments
Volkswagen tackles road fears head on in this tongue-in-cheek horror-movie-style campaign to launch the 2021 Tiguan. The stylish new film and series of horror posters conceived by DDB Sydney parody some of the anxieties some of us have on the road; like parallel parking, giant roundabouts, and merging onto a four-lane highway.
And by some of us, we mean the vast majority. The campaign was based on new research revealing 79% of Australians have some kind of driving anxiety, with a whopping 59% of drivers fearing parallel parking – embarrassed of holding up traffic or worried they’ll hit another car while trying to park.
Volkswagen tackles road fears in new Tiguan campaign
June 29, 2021 10:06
Volkswagen has released a ‘horror movie’ style campaign to mark the launch of the 2021 Tiguan.
The campaign, which comes via DDB Sydney, features a TVC and a series of powers, highlighting some of road anxieties, such as parallel parking, giant roundabouts and merging lanes that Australians’ have.
This comes following two studies into Australian driving fears, finding that 79% of Australians have some kind of driving anxiety, with 59% having a fear of parallel parking, worried they will get embarrassed holding up traffic, or hitting another car.
Volkswagen Australia marketing communications manager, Rowena Kanna said: “The research highlighted what we knew to be true, albeit anecdotally, which is that these little road stresses can quickly creep up to become genuine anxieties and fears.”
Volkswagen Tackles Aussies Road Fears in Latest Tiguan Campaign from DDB Sydney lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
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Campaign developed by DDB Group Sydney
Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road.
The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind.