AMV BBDO London Picks Aussie Collective The Glue Society to Help SHEBA Put HOPE on the Map lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
May 11 2021, 11:33 am | BY Ricki Green | 10 Comments
The plight and fragility of the world’s coral reefs are well documented with scarce excuse for optimism. However, the latest campaign from SHEBA promises to change that script with help from Aussie collective The Glue Society.
As part of MARS’ ongoing Sustainable in a Generation Plan, a team of marine biologists have designed a system where they can naturally restore coral reefs at speeds of up to four times quicker than normal conditions. They have been actively developing the restoration method in the Coral Triangle for over thirteen years with the program now moving into Australia and Mexico. The culmination of all that expertise has been brought together to create @ShebaHopeGrows.