on the day of the shoot, michael and james painstakingly recreate a busy new york street scene in a not-so-busy part of the city. the cast and crew gather first thing in the morning to stay under the radar. not one person can see us do this, because once the photo leaks, it would be all blown. they would see it was a hoax. they would see the entire crew, the entire production. in an effort to make it look real, michael shoots the scene using his iphone from the backseat of a cab. but it isn t easy. timing was a critical issue. we had to rehearse it many times. on the first take, they encounter a serious setback. it took too long to cut through the post. but i cut through the post most of the way so when we did the cut, it just takes a few seconds. now it takes half the time. the cast and crew nail the shot. that s a wrap, everybody. soon after the shoot, they
meter, right? it s a shocking moment that doesn t seem totally out of the realm of believability. the look of this video is very authentic. it feels real. it seems like you re really catching a moment in time. it already started before you got there. and there s real emotion and real animation. others feel the video is fake. the mistake they made is over narrating the video. that guy is sawing off that meter. it starts reeking of a viral fake setup situation. captain disillusion is right. the clip of the parking vigilante is bogus. it s another master hoax by michael and james of think moto. they create the piece to promote the sci-fi film in time starring justin timberlake. the general concept of in time is that money is replaced by time as a currency. once your time expires, you die. and we came up with an
i mean, it s going to be a disgusting mess. how does that feel? feels a little strange. can you hear that? that s the screams of a million man who has been shaved by this device. the moment of truth, any nicks? amazingly, the test subject s head is in one piece. nice. it looks smooth. leaving many to wonder, is the shaving helmet cutting edge technology or a razor-sharp ruse. there you have it, shaving helmet. saw it here first. the masterminds behind the shave helmet, michael and james, reveal the truth. this is a hoax. and it would probably hurt you really, really bad if you tried to put it on and shave your head with it. in my most drunken stupor, i would never shave my head with this. james and michael head up think modo, a viral marketing firm. we create videos that ask the question, is this real or not? the process of trying to figure out how the trick was
which is what the helmet is doing right now, times four. just two days later, james and michael upload the shave helmet to the masses. soon the video has more than a million views. one of the reasons this went viral is the fear factor. any last words, kenny? i know. pray for me. the truth is, sometimes we like to see bad things happen on the internet. it s the truth. sometimes we enjoy seeing other people have things go wrong. coming up one of the hottest videos online. honestly, i thought we were going to get some severed fingers. that s 7,000 degrees. lava is 2,000 degrees. and as if that s not impressive enough no. i can t believe i m catching this on camera. we can t either. the truth revealed when
done is what engages people. the shave helmet video is a viral ad for a real invention called head blade. head blade is a shaving product for guys who shave their heads. head blade is a small company that wants a boost in sales. this type of viral marketing is a dream for a small company that wants to get their brand out there. millions of people go out of their way and actually outright tell people to watch this and watch it for fun. james and michael need an outside-the-box idea to attract the attention of the folically impaired. as someone who shaves my head, i always try to figure out a way how to eliminate the time i spend every morning. what if there was a device like a helmet where you just press a button and 20 seconds later you re done? where the idea in place, they hire designer cristo holloway to make the helmet a reality, or something that looks like reality. believability has to be an element. the helmet is an existing