done is what engages people. the shave helmet video is a viral ad for a real invention called head blade. head blade is a shaving product for guys who shave their heads. head blade is a small company that wants a boost in sales. this type of viral marketing is a dream for a small company that wants to get their brand out there. millions of people go out of their way and actually outright tell people to watch this and watch it for fun. james and michael need an outside-the-box idea to attract the attention of the folically impaired. as someone who shaves my head, i always try to figure out a way how to eliminate the time i spend every morning. what if there was a device like a helmet where you just press a button and 20 seconds later you re done? where the idea in place, they hire designer cristo holloway to make the helmet a reality, or something that looks like reality. believability has to be an element. the helmet is an existing