>> i mean, it's going to be a disgusting mess. >> how does that feel? >> feels a little strange. >> can you hear that? that's the screams of a million man who has been shaved by this device. >> the moment of truth, any nicks? >> amazingly, the test subject's head is in one piece. >> nice. it looks smooth. >> leaving many to wonder, is the shaving helmet cutting edge technology or a razor-sharp ruse. >> there you have it, shaving helmet. >> saw it here first. >> the masterminds behind the shave helmet, michael and james, reveal the truth. >> this is a hoax. and it would probably hurt you really, really bad if you tried to put it on and shave your head with it. >> in my most drunken stupor, i would never shave my head with this. >> james and michael head up think modo, a viral marketing firm. >> we create videos that ask the question, is this real or not? >> the process of trying to figure out how the trick was