Without the deep pockets of a larger corporation, entrepreneurs and startup founders often find themselves in search of innovative, cost-effective lead-gen solutions.
With so many options available, marketers have to figure out which platform will reach and resonate with potential customers who are just starting their buyer’s journey.
As the holidays approach, leveraging the reach and authenticity of influencers in seasonal marketing campaigns can be a game-changer for small, growth-stage companies.
Article - The Attention Economy: Breakthrough Study Reveals a Game-Changer for Travel Industry Marketing - By Ivana Johnston - In today s digital age, attention has become a scarce resource. Capturing and retaining the attention of consumers is essential for any business, especially travel industry executives. In a breakthrough study conducted by dentsu Media Americas, the power and influence of audio advertising on consumer behavior have been brought to light.
While a business may have built a strong and successful brand identity in its home market, trying to sell to buyers in new territories can be challenging.