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Competing next to Vans, Coca Cola, Dove, Lego and many more, United Partners "The Walkers: Less Talking, Keep Walking" campaign for Johnnie Walker won the categories "International Campaign" Agency Category
United Partners appointed by DIAGEO as a Culture and Entertainment strategic partner for Eastern Europe
The agency is entrusted to work with various DIAGEO brands, among which Johnnie Walker, Gordon s, J&B, Baileys and Tanqueray DIAGEO, the world s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, has appointed United Partners (UP, the Agency) a strategic Culture Entertainment partner to its Eastern Europe (EE) marketing team.
The Agency, selected after a lengthy and competitive process, has designated a dedicated strategy team to be responsible for the development of the cultural brand strategies of DIAGEO s key brands. The UP regional hub will be developing the brand strategies and assisting in rolling them out to deliver DIAGEO s vision in the region.
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Diageo Picks United Partners For Eastern Europe
Maja Pawinska Sims
Diageo Picks United Partners For Eastern Europe
The Bulgarian agency has been named as the drinks company’s strategic culture and entertainment partner for its brands in the region.
SOFIA Diageo has appointed Bulgarian agency United Partners as its strategic culture and entertainment partner for its premium drinks brands in Eastern Europe after a competitive pitch.
The agency – named as PRovoke’s agency of the year in Central and Eastern Europe for 2020 – will be working across Diageo’s brands, which include Smirnoff, Johnnie Walker, Guinness, Gordon’s, J&B, Baileys, and Tanqueray.