Could gaming soon replace or even become the dominant social media? Facebook boss Mark Zuckerberg’s already enthralled by the metaverse, and there have been few stranger things than Netflix’s big push into gaming. David Tinson, chief marketing officer of Electonic Arts, explains how top-tier gaming’s shift to always-on, events-driven engagement is seeing the medium solidify as a gathering place for friends – and whether it could threaten the social media status quo.
Primetime game-tainment – a trend that s here to stay and grow business-review.eu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-review.eu Daily Mail and Mail on Sunday newspapers.
[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
Exciting New Integration for Brands & Game Publishers to Leverage
the Future Metaverse
NEW YORK – April 23, 2021
– The true potential of in-game advertising has yet to be tapped, yet that is about to change thanks to
Anzu.io, the global in-game advertising platform. Creating that new revenue stream for video game publishers and a new ad channel for brands – all without disrupting gamers – is the main thrust of a panel discussion being driven by Anzu during the GameBeat Summit on Thursday, April 29 from 11:00-11:45 a.m. PST on the main stage.
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Anzu promote their debut webinar series by looking at the future of gaming and why now is the time to invest in the industry
2020 was a banner year for the gaming industry. Animal Crossing: New Horizons islands became the most popular vacation destination and the famous Cyberpunk 2077 finally went live.
Even more exciting was the release of not one, not two, but three highly-anticipated devices – Nintendo Switch, Sony PS5 and Xbox X. The PS5 launched in mid-November and, in its first two weeks, became the biggest console release in history. And Xbox X has already sold more units than any other Microsoft console ever.
In-game advertising co Anzu launches in India indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.