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ANZU Raises $65 Million for in-game advertising Solutions

ANZU Raises $65 Million for in-game advertising Solutions
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It s not something that will go away : EA CMO lays out gaming s offensive on social media

Could gaming soon replace or even become the dominant social media? Facebook boss Mark Zuckerberg’s already enthralled by the metaverse, and there have been few stranger things than Netflix’s big push into gaming. David Tinson, chief marketing officer of Electonic Arts, explains how top-tier gaming’s shift to always-on, events-driven engagement is seeing the medium solidify as a gathering place for friends – and whether it could threaten the social media status quo.

United kingdomAnzu itamar benedyDavid tinsonArianna grandeMark zuckerbergItamar benedyNintendo switchMicrosoft gameMinority ethnicAdvertising awardSpace jamApex legendsBattlefield portalSnap gamesElectronic artsPro evolution soccer

EA CMO on building gaming communities that can threaten the dominance of social media

Could gaming soon replace or even become the dominant social media? Facebook boss Mark Zuckerberg’s already enthralled by the metaverse, and there have been few stranger things than Netflix’s big push into gaming. David Tinson, chief marketing officer of Electonic Arts, explains how top-tier gaming’s shift to always-on, events-driven engagement is seeing the medium solidify as a gathering place for friends – and whether it could threaten the social media status quo.

United kingdomAnzu itamar benedyDavid tinsonArianna grandeMark zuckerbergItamar benedyNintendo switchMicrosoft gameMinority ethnicAdvertising awardSpace jamApex legendsBattlefield portalSnap gamesElectronic artsPro evolution soccer