linkedin In-game advertising platform Anzu has announced its launch into the Indian market, exclusively represented in APAC by AdColony. The platform enters India with a partnership with WCC2 (World Cricket Championship), a cricket mobile-gaming app. With Anzu, brands can access in-game inventory and target gamers in India programmatically. It offers marketers brand safety along with viewability and recall. Anzu has integrated partnerships with ad-tech vendors like Nielsen, Moat, Comscore and Kantar through which it can provide brands ad viewability, brand lift measurement, audience verification, data enrichment and fraud detection. Amit Rathi, country manager, South Asia, AdColony said, “At AdColony, our mission is to connect brands with consumers across the full spectrum of gaming and e-sports, ranging from hyper-casual mobile gamers and streamers, to console gamers and esports fans. This exclusive deal with Anzu will give more brands the confidence
In-game advertising company Anzu launches in India with exclusive partner Adcolony
With Anzu, brands now can access in-game inventory and target gamers in India programmatically, in a way thatâs optimised for brand safety and that delivers on viewability and brand recall Delhi, February 19, 2021
In-game advertising platform Anzu has announced its launch into the India market, exclusively represented in APAC by mobile advertising platform AdColony and with key launch partner WCC2, Indiaâs popular cricket game.
With Anzu, brands now can access in-game inventory and target gamers in India programmatically, in a way thatâs optimised for brand safety and that delivers on viewability and brand recall.
Anzu launches in India with exclusive partner Adcolony adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Nazara’s subsidiary, Next Wave Multimedia Pvt. Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem.
Being a leader in this space, Anzu will now bring to WCC2 ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen, in addition to native ad placements with blended in-game banner ads across the game on Android and iOS devices.
Image: Voadafone in Trackmania
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organisation, WPP, and Sony Innovation Fund, the investment arm of one of the world’s largest gaming groups and the owner of PlayStation.
Also in the game are Alumni Ventures Group, the leading LGBT+ VC Gaingels, iconic baseball team The Chicago Cubs, Goal Ventures, and prominent angel investors Marc Merrill, co-founder, co-chairman, and former co-CEO of Riot Games and Dylan Collins, co-founder and CEO of SuperAwesome, the industry’s kid-safe ad platform recently acquired by Epic Games.