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Bojoko launches in New Zealand

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Partnership between Anzu io and Digiseg brings cookie-less consumer data to in-game advertising

Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the value of their digital campaigns.

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In-game advertising: Anzu io and Digiseg team up for cookie-less data

In-game advertising: Anzu io and Digiseg team up for cookie-less data
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Adcolony study: Shopping in the festive season

Gaming picks up Last month AdColony also inked an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. The in-game advertising platform Anzu blends real-world brand ads into gameplay across PC, console, and mobile games, and claims to offer advertisers comprehensive ad viewability and programmatic capabilities. According to a statement, this comes as gaming sees a rise in Asia with more than 1.5 billion consumers in Asia Pacific being gamers, and 70% playing games daily on their mobiles. Furthermore, 40% claim to play more games since the COVID-19 outbreak.

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