Report: Only One-Third of Italian Olive Oil Producers Are Competitive oliveoiltimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from oliveoiltimes.com Daily Mail and Mail on Sunday newspapers.
Italian olive oil exports grew for the third consecutive year, while direct exports from Spain dropped significantly as tariffs take their toll on Spanish.
As Restrictions Loosen in Italy, Farmhouses Anticipate Tourism Boom
With about one-third of olive oil sales in Italy going to the restaurant sector, the shift of tourists to the countryside is likely to impact consumption.
May. 14, 2021
Restaurants and farmhouses in Italy are reopening their doors to tourists after the emergency lockdown in place due to the Covid-19 pandemic was partially lifted by the government.
More than 170,000 small and large businesses in the Horeca (hotel, restaurant and café) sector have resumed business throughout the country in the last few weeks.
Two-thirds of Italians said they believe extra virgin olive oil is a high-quality product with exceptional flavor, the report found. Sixty percent buy the product because they know it is healthy.
Consumers have evolved, they look for a quality product, read the labels and know what they are looking for. They do not stick to a single product, but wander from one type to the other.
- Anna Cane, president, Assitol
The Assitol report also found that the average consumer bought nine-percent more olive oil in 2020 than the previous year, reaching 11.5 liters per capita.