According to Istrian tourism officials, 190,000 people visit olive growers and producers on the peninsula each year. Now, these officials are sharing strategies.
Whether it is dining in a grove, participating in the harvest or simply tasting oils, tourists are escaping the cities to spend summer holidays among olives.
This month's Sicilia En Primeur showcased the diversity and quality of the Italian region's viticultural output, and also gave some indication of what the future may hold for its wine sector.