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Two-thirds of Italians said they believe extra virgin olive oil is a high-quality product with exceptional flavor, the report found. Sixty percent buy the product because they know it is healthy.
Consumers have evolved, they look for a quality product, read the labels and know what they are looking for. They do not stick to a single product, but wander from one type to the other.
- Anna Cane, president, Assitol
The Assitol report also found that the average consumer bought nine-percent more olive oil in 2020 than the previous year, reaching 11.5 liters per capita.