The program provides each entrepreneur with a six-week training curriculum, mentorship from BASF’s technical team and extended network, BASF lab access, a $10,000 non-dilutive stipend and exposure to CPG investors.
Dominant cosmetics trends at this year’s show included minimalist makeup products, diversity and inclusivity in makeup options, and more subtle false lashes.
UK skincare brand I Am Proud has detailed how it has carved out a cult following with its inclusive branding that resonates with Gen Z consumers, as well as revealing that the US is its next major expansion target.
Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.
The number of poly-origin citizens continues to rise worldwide, and beauty has a duty to shift discourse and improve product development to cater to subsequent evolving needs, say experts.