China’s beauty market is experiencing significant industry shift with the mass beauty market accelerating ahead of the luxury segment in the first quarter (Q1), says L’Oréal’s chief executive.
Yves Saint Laurent Beauté’s LoveShine launch has sparked a demand surge in Japan, driving the brand’s lip gloss sales to levels not seen since the COVID-19 outbreak.
As part of our Beauty Forward digital summit, we spoke to Dr Magali Moreau who is deputy domain leader, advanced research at L'Oréal R&I, about the future of microbiome-based beauty products.
TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app.