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Representing all: Skincare brand I Am Proud on carving out a niche with inclusive beauty commitment
UK skincare brand I Am Proud has detailed how it has carved out a cult following with its inclusive branding that resonates with Gen Z consumers, as well as revealing that the US is its next major expansion target.
United kingdom
Zachery dereniowski
Nora zukauskaite
Mental health awareness month
Mental health
Throughout may
Skin proud
Forward tiktok
Brighter future fundraiser
Marketing director nora zukauskaite
Hair proud
Body proud
Skin proud serious shade lightweight hydrating
Market trends
Lean amp ethical beauty
Ustainability and circular beauty
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