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TikTok Shop hard to crack but does boost revenue, say CMOs Read their top tips

TikTok Shop hard to crack but does boost revenue, say CMOs Read their top tips
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomNora zukauskaiteHarry symes thompsonBrand agency londonTiktok shopFor youAgency londonLottie london

Skyscanner and Lottie London marketing bosses on what s shaping the year ahead for CMOs

Skyscanner and Lottie London marketing bosses on what s shaping the year ahead for CMOs
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomSkyscanner tiktokAoife otooleNora zukauskaiteBrand agency londonLotty londonTiktok shopAdidas yeezyBud liteMedia reactions

Lottie London X The Vampire Diaries collection is perfect for spooky season

After the popularity of last year's Lottie London X Vampire Diaries collaboration, the brand has revamped the latest collection that celebrates the nostalgic teen drama and fans of the show can't wait to get their hands on it

Nora zukauskaiteLuna lovegoodElena gilbertTeam stefanTeam damonDisney pixar monsters universityWarner brosLottie londonVampire diariesLove sucksGlobal marketing directorDiscovery global consumer productsBlood dripVampire diarieLottie london vampire diariesBeauty products

Fear not: 8 ways that generative AI can help advertisers

Fear not: 8 ways that generative AI can help advertisers
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomFrance generalPeter gasstonCostanza ghelfiAndy warholHolly mckinlayLloyd daviesNora zukauskaiteLewis silkinRoyal college of artWorld wildlife fundMaking scienceRoyal college

Does the Metaverse really benefit beauty brands? Lush and Lottie London share their insights

As more brands and retailers trial Metaverse experiences to connect with potential customers, what do they need to do succeed? What kind of results are brands getting? And what works well? We spoke to Lush and Lottie London about their recent experiences.

City ofUnited kingdomSophie mitchellElizabeth ardenDecentraland metaverseNora zukauskaiteAdam goswellClinique labBrand agency londonHead of technologyCoty incCoty campusAssociate analystGlobal dataMetaverse beauty weekUlta beauty