BEONx secures NextGeneration EU funding for Digital Transformation
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BEONx secures NextGenerationEU funding for Digital Transformation - TravelDailyNews International
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A company s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests. Amidst discussions on digital marketing and website management, a pivotal question emerges: where should the control over website content and functionality reside - with its creators or with the businesses they represent, such as hotels striving to enhance their online presence with superior content and features?
HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry s leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor s James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board s expert members.Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey. With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industries with a keen eye for innovation and a commitment to excellence.Passionate about building iconic brands, James has dedicated a decade to Accor, making significant contributions in regional roles where he spearheaded the Northern Europe brand portfolio, ranging from economy to luxury. Currently serving as the Global Senior Vice President of Midscale Brands at Accor, James leads the charge for the N