HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry s leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor s James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board s expert members.Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey. With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industries with a keen eye for innovation and a commitment to excellence.Passionate about building iconic brands, James has dedicated a decade to Accor, making significant contributions in regional roles where he spearheaded the Northern Europe brand portfolio, ranging from economy to luxury. Currently serving as the Global Senior Vice President of Midscale Brands at Accor, James leads the charge for the N
With two decades of experience as a brand specialist and presently serving as the Global Senior Vice President for Midscale Brands at Accor, James will steer board initiatives designed to promote industry best practice across brand management and marketing
London, UK – February 27th 2024: HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor’s James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board’s expert members.
Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey.With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industries with a keen eye for innovation and a commitment to excellence.
Passionate about building iconic bran
The Hotels Network (THN), a full-stack growth platform, was unveiled at the HSMAI Europe Awards 2021 as the Best Technology Innovator of the Year for their first-of-its-kind hotel benchmarking tool, BenchDirect. The award was presented at the Kimpton Fitzroy Hotel as part of HSMAI’s Commercial Strategy Week, with the aim of recognizing companies that showcase innovation and adaptability, specifically through providing effective solutions for current industry challenges.