A company s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests. Amidst discussions on digital marketing and website management, a pivotal question emerges: where should the control over website content and functionality reside - with its creators or with the businesses they represent, such as hotels striving to enhance their online presence with superior content and features?
The tech industry is experiencing rapid change due to technological advancements, changes in consumer behavior, and the impact of the pandemic. This creates challenges and opportunities for how the industry adapts to the changing landscape.
With Black Friday only a few weeks away, it’s imperative to start your hotel’s campaign process right now. The trick to a successful campaign is making sure that it stands out compared to the offers you promote throughout the rest of the year. Customers want special offers, and this is the time of year they are trained to expect it.
The Hospitality Sales & Marketing Association (HSMAI) Americas is now accepting nominations for its Marketing and Public Relations Lifetime Achievement awards and Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization honors.
Michael J Goldrich has been appointed Chief Experience Officer at The Hotels Network hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.