Press Release – Out Of Home Media Association Aotearoa
The Out of Home Media Association Aotearoa (OOHMAA) reports its strongest quarterly revenue performance since Q1 2020, signalling the sectors continued recovery post-Covid-19. The association was pleased to report net media revenue of $26.9 million for Q1 2021, a decline of -8.3% year-on-year and an improvement from a -12.5% decline in Q4.
Digital revenue continues to soar, pulling in $17.9 million this quarter, accounting for 67% of total revenue share for Q1, with March accounting for 70% share of all out of home revenue. This dynamic is a reflection of shortened planning cycles.
The out of home industry is benefiting from an economy in recovery mode following the impacts of Covid 19 felt across the media sector in 2020. The population has adapted to new ways of working, resulting in minimal impact on overall traffic volume as we go in and out of lockdowns. The latest traffic data released by Auckland Transport for 22-28 M
Friday, 16 April 2021, 12:36 pm
The Out of Home Media Association Aotearoa (OOHMAA)
reports its strongest quarterly revenue performance since Q1
2020, signalling the sectors continued recovery
post-Covid-19. The association was pleased to report net
media revenue of $26.9 million for Q1 2021, a decline of
-8.3% year-on-year and an improvement from a -12.5% decline
in Q4.
Digital revenue continues to soar, pulling in
$17.9 million this quarter, accounting for 67% of total
revenue share for Q1, with March accounting for 70% share of
all out of home revenue. This dynamic is a reflection of
shortened planning cycles.
The out of home industry is
benefiting from an economy in recovery mode following the
Press Release – Out Of Home Media Association Aotearoa The Out of Home Media Association Aotearoa (OOHMAA) reports its strongest quarterly revenue performance since Q1 2020, signalling the sectors continued recovery post-Covid-19. The association was pleased to report net media revenue of $26.9 million for Q1 2021, …
The Out of Home Media Association Aotearoa (OOHMAA) reports its strongest quarterly revenue performance since Q1 2020, signalling the sectors continued recovery post-Covid-19. The association was pleased to report net media revenue of $26.9 million for Q1 2021, a decline of -8.3% year-on-year and an improvement from a -12.5% decline in Q4.
Digital revenue continues to soar, pulling in $17.9 million this quarter, accounting for 67% of total revenue share for Q1, with March accounting for 70% share of all out of home revenue. This dynamic is a reflection of shortened planning cycles.
Tuesday, 23 February 2021, 4:01 pm
The Out of Home Media Association Aotearoa (OOHMAA)
joined Melanoma NZ’s hugely important campaign this summer
to raise awareness of melanoma and how easily it can hide in
plain sight.
For the past few weeks Melanoma NZ and
campaign supporters including OOHMAA members, oOh!Media,
JCDecaux, QMS, Media5, Ad-Vantage and Bekon, Lotto
Powerball, No Ugly, L&P and MetService have used out of
home advertising to show just how easy it can be to miss a
new or changing spot.
Full stops designed to look like
melanoma spots, and representing the seven visual signs of
melanoma, have been subtly appearing in advertising
Don t let a spot become a full stop: Melanoma NZ and TBWANZ launch awareness campaign hidden in plain sight – Campaign Brief campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.