Friday, 16 April 2021, 12:36 pm
The Out of Home Media Association Aotearoa (OOHMAA)
reports its strongest quarterly revenue performance since Q1
2020, signalling the sectors continued recovery
post-Covid-19. The association was pleased to report net
media revenue of $26.9 million for Q1 2021, a decline of
-8.3% year-on-year and an improvement from a -12.5% decline
in Q4.
Digital revenue continues to soar, pulling in
$17.9 million this quarter, accounting for 67% of total
revenue share for Q1, with March accounting for 70% share of
all out of home revenue. This dynamic is a reflection of
shortened planning cycles.
The out of home industry is
benefiting from an economy in recovery mode following the