Press Release – Out Of Home Media Association Aotearoa
The Out of Home Media Association Aotearoa (OOHMAA) reports its strongest quarterly revenue performance since Q1 2020, signalling the sectors continued recovery post-Covid-19. The association was pleased to report net media revenue of $26.9 million for Q1 2021, a decline of -8.3% year-on-year and an improvement from a -12.5% decline in Q4.
Digital revenue continues to soar, pulling in $17.9 million this quarter, accounting for 67% of total revenue share for Q1, with March accounting for 70% share of all out of home revenue. This dynamic is a reflection of shortened planning cycles.
The out of home industry is benefiting from an economy in recovery mode following the impacts of Covid 19 felt across the media sector in 2020. The population has adapted to new ways of working, resulting in minimal impact on overall traffic volume as we go in and out of lockdowns. The latest traffic data released by Auckland Transport for 22-28 March showed Auckland traffic volume levels at 102% compared with the same time 2019. All other main Mets have been stable at around 100% since the end of the initial lockdown.