Article - In 2023 Hoteliers Evolved Their Tech Stack, but It s a Far Cry from the Tech Industry s Expectations - By Ryan Haynes - While the tech industry throws out more innovation, and talks up artificial intelligence, automation and machine learning, hotels are simply looking for tools that will help them do their jobs.
Hasn’t this year felt somewhat ‘normal’? We’ve managed to sink into a position reminiscent of the period before the big C. The travel industry has thankfully returned to a level of normalcy, and hotel revenue is well up. Cities have reclaimed their tourist crowns, and coastal and rural destinations have contended with a decline in visitor numbers from the lockdown heydays.
Year to date, 2023 has seen a gamut of innovative solutions for hotels built upon generative artificial intelligence learning models, foremost among them being ChatGPT. The promise of these technologies is immense, ranging from back-of-house operational efficiencies to heightened service, new experiential offerings and precision guest segmentation.