Year to date, 2023 has seen a gamut of innovative solutions for hotels built upon generative artificial intelligence learning models, foremost among them being ChatGPT. The promise of these technologies is immense, ranging from back-of-house operational efficiencies to heightened service, new experiential offerings and precision guest segmentation.
Recently, Hopper, an OTA based in Canada, started to ask customers to pay a tip to Hopper as part of the booking. The tip is included automatically in the final price on the final payment page before completing the booking. The customer has to switch the toggle to the off position in order to not pay a tip.