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How will AI solutions allow hotels to shift bookings away from the OTAs onto the direct channel?

Year to date, 2023 has seen a gamut of innovative solutions for hotels built upon generative artificial intelligence learning models, foremost among them being ChatGPT. The promise of these technologies is immense, ranging from back-of-house operational efficiencies to heightened service, new experiential offerings and precision guest segmentation.

Frederic Gonzalo

Frederic Gonzalo
hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.

Do the OTAs generate travel demand in hospitality?

Typically, the demand for tourism to a particular destination is a function of a myriad of factors, including general state of the economy in originating country and destination, levels of income of tourists, the cost of travel and time to travel from the tourists homes to the destination, trends in price levels - increasing or decreasing, competition from other destinations, currency exchange rates, etc.

Should OTAs and other intermediaries be asking customers for a tip?

Recently, Hopper, an OTA based in Canada, started to ask customers to pay a tip to Hopper as part of the booking. The tip is included automatically in the final price on the final payment page before completing the booking. The customer has to switch the toggle to the off position in order to not pay a tip.

The Year in Review - Top highlights from the Hospitality Net World Panel

As we near the end of 2022, we are pleased to share some of the top highlights from the Hospitality Net World Panel this year. We have compiled a list of the most popular viewpoints published in each panel on our website over the past 12 months for you to review.

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