Although digital transformation and Cloud technology is gaining traction in the industry, moving away from legacy systems isn’t necessarily straightforward. Here are some of the complexities tech companies must navigate when selling into travel and hospitality businesses using legacy systems.
Recently, Hopper, an OTA based in Canada, started to ask customers to pay a tip to Hopper as part of the booking. The tip is included automatically in the final price on the final payment page before completing the booking. The customer has to switch the toggle to the off position in order to not pay a tip.
Digitalisation is increasingly seen as a key solution to many of the issues experienced in the hotel sector. From tackling staff shortages and dealing with inflation, to garnering more direct bookings and securing deeper relationships with guests, digital solutions have a silver bullet potential for the sector. But what types of digital solutions are hotels focusing on, and what cultural shifts are needed within hotels for digitalisation to flourish?