Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability.
The brand launched in January this year with a product range including lipsticks, concealer, powders, and cheek tints.
Most notably, the brand uses a smart refillable and reusable system to minimise wastage and reduce plastic consumption.
The brand was founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan.
Asha is a veteran in the health and beauty industry, who co-founded the nutraceutical brand Pure Nutrition. The family is also closely associated with the Jindal Naturecure Institute in Bangalore.
Heads up: Higher intake of dietary calcium and magnesium may reduce migraine A higher intake of calcium and magnesium from the diet is linked with lower migraine occurrence, according to researchers from Harbin Medical University in China who analysed more than 10,000 cases.
Migraine is a common neurological disorder and previous studies have demonstrated nutrients such as magnesium, riboflavin, coenzymes Q10, vitamin B12, vitamin D and omega-3 fatty acid can help in preventing migraine, through nerve function.
There are limited studies on calcium and its association to migraine onset, and even for magnesium, most studies for migraine prevention are limited to drugs and supplements.
Stronger local connections and a proactive approach with regulators are some of the ways regulatory experts believe can help cosmetics regulation in Asia Pacific become as harmonised as possible.
A panel of experts was gathered for the Global Fragrance Summit organised by the International Fragrance Association (IFRA) to discuss the cosmetic regulatory challenges facing APAC, including the potential for regulatory harmonisation in the region
“The reality is there is not much coordination happening at the national level,” said Gil Perez of the Singapore Chemical Industry Council (SCIC).
“From an industry standpoint, there s a vested interest for us to be more internally connected with industry associations at the ground level… and make sure we are able to make the regulators see those differences or overlaps.”
Eco boost: Five recent developments in sustainable beauty across APAC We round up our five most-read stories relating to one of the hottest topics in beauty today, featuring innovative solutions to the sustainable beauty movement coming from Asia Pacific.
1 – Just add water: Singapore start-up launches hand soap tablets to bring low-cost sustainability to consumers
Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point.
Founder Vino Kanna told
CosmeticsDesign-Asia that the idea for Reuuse was born from the frustration he experienced buying conventional liquid hand soaps during the COVID-19 pandemic.
Colouring foods in India: Industry players optimistic amid clean label trend and rules changes Suppliers offering colouring foods are optimistic of growth in India, in part due to enhanced regulations, but also the broader consumer move towards clean label preferences.
The Indian regulator FSSAI recently introduced that Food Safety and Standards (Food Products Standards and Food Additives) Tenth Amendment Regulations (2020), which recognises Colouring Foods as a separate category from synthetic and natural colours, the latter which are considered additives.
The new standard now considers Colouring Foods as a food ingredient, for the primary function of colouring.
Colouring Foods must be made from edible fruits, vegetables, spices or herbs, using water extraction that retain the original characteristics of the source material’s colour, taste and odour.