Eco boost: Five recent developments in sustainable beauty across APAC We round-up of our five most-read stories relating to one of the hottest topics in beauty today, featuring innovative solutions to the sustainable beauty movement coming from Asia Pacific.
1 – TerraCycle CEO: Circular beauty is about ‘honouring the molecules’ of a product and giving them a long life
Giving the longest life possible to molecules that make up a product is what circularity is all about, and the reuse movement in beauty is a particularly exciting and innovative path forward, says the CEO and founder of US recycling major TerraCycle.
The circular economy shot to the front of political, business and consumer agendas recently after the European Commission (EC) declared its goal of climate neutrality by 2050. Part of its European Green Deal, president of the EC Ursula von der Leyen said the region would do “whatever it takes” to unlock the investment, innovation
Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability.
The brand launched in January this year with a product range including lipsticks, concealer, powders, and cheek tints.
Most notably, the brand uses a smart refillable and reusable system to minimise wastage and reduce plastic consumption.
The brand was founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan.
Asha is a veteran in the health and beauty industry, who co-founded the nutraceutical brand Pure Nutrition. The family is also closely associated with the Jindal Naturecure Institute in Bangalore.
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